Gravy Boat Regatta
TVG
2019
TVG
TVG combines live horse racing coverage with online wagering, giving fans access to races, odds, expert picks, and results through one connected platform.
At Gravy Boat Regatta, I created “Just Another Day at the Races,” a campaign built around a simple idea: for TVG users, the energy and visual language of the track can appear anywhere. I led the art direction and design, transforming familiar settings into unexpected race-day moments across digital, print, broadcast, and OOH.
- Role
- Art Direction / Design
- Client
- TVG
- Year
- 2019
- Scope
- Campaign concept, digital, print, broadcast, OOH
Just Another
Day at the Races.
The campaign introduced recognizable racetrack patterns, forms, and color into ordinary scenes, from rain-soaked city streets and waiting rooms to clothing, transit seats, and media placements. Each execution delivered the same invitation: with TVG, race day is always within reach.