Experience, recognition, and selected credentials.

Senior brand and experience designer working across identity, campaigns, motion, print, and environmental touchpoints.

Experience

2024 to now

PepsiCo

Senior Global Designer, Global Away From Home and Customer & Brand Experience

Leading brand and visual system design for high-visibility hospitality, sports, culture, stadium, packaging, print, motion, and environmental experiences.

2021 to 2024

IMG Endeavor

Global Designer, B2C Events

Created identities and multi-channel systems for sports, entertainment, and cultural properties including Paris 2024 Olympics, Team USA activations, Miami Open, Vans U.S. Open of Surfing, Hyde Park events, and Hall des Lumières.

2019 to 2021

Gravy Boat Regatta

Art Director

Led art direction and design across brand, digital, social, packaging, and out-of-home campaigns, from initial direction through final delivery.

2018 to now

Zach Seger Studio

Principal Designer

Independent identity, packaging, poster, web, and social work across consumer, lifestyle, sports, gaming, and early-stage brands.

Recognition

  • Association for the Arts Endowed Scholar Award, Bucknell University
  • Gold Key Art Prize, Art Portfolio
  • Silver Medal with Distinction, Art Portfolio
  • ART.WRITE.NOW.DC Exhibition

Education

  • Bucknell University Art History and Design
  • SVA and Pratt Institute 2D Animation, Design, and Painting
  • One Creator Lab Creator Strategy Program

Selected capabilities

Brand identity, creative direction, visual systems, experiential design, environmental graphics, campaign development, motion design, typography, art direction, and production.

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