Experience, recognition, and selected credentials.
Senior brand and experience designer working across identity, campaigns, motion, print, and environmental touchpoints.
Experience
2024 to now
PepsiCo
Senior Global Designer, Global Away From Home and Customer & Brand Experience
Leading brand and visual system design for high-visibility hospitality, sports, culture, stadium, packaging, print, motion, and environmental experiences.
2021 to 2024
IMG Endeavor
Global Designer, B2C Events
Created identities and multi-channel systems for sports, entertainment, and cultural properties including Paris 2024 Olympics, Team USA activations, Miami Open, Vans U.S. Open of Surfing, Hyde Park events, and Hall des Lumières.
2019 to 2021
Gravy Boat Regatta
Art Director
Led art direction and design across brand, digital, social, packaging, and out-of-home campaigns, from initial direction through final delivery.
2018 to now
Zach Seger Studio
Principal Designer
Independent identity, packaging, poster, web, and social work across consumer, lifestyle, sports, gaming, and early-stage brands.
Recognition
- Association for the Arts Endowed Scholar Award, Bucknell University
- Gold Key Art Prize, Art Portfolio
- Silver Medal with Distinction, Art Portfolio
- ART.WRITE.NOW.DC Exhibition
Education
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Bucknell University
Art History and Design
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SVA and Pratt Institute
2D Animation, Design, and Painting
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One Creator Lab
Creator Strategy Program
Selected capabilities
Brand identity, creative direction, visual systems, experiential design, environmental graphics, campaign development, motion design, typography, art direction, and production.
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