Zach Seger is a designer shaping what is next.

I build identity systems that are bold, intentional, and built to move.

At PepsiCo, I shape visual identities for global brands, including restaurants, stadiums, packaging, and screens. Before that: the Olympics, Professional Bull Riding, cannabis disruptors, crypto launches, and cultural festivals from Alcatraz to Hyde Park.

I studied Art History and Design.

I paint. I build identities that mean something.

Selected clients

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