Gravy Boat Regatta
Gainbridge
2019
Gainbridge
Gainbridge makes annuity products available directly through a digital platform, simplifying a category often associated with brokers and dense financial language.
At Gravy Boat Regatta, I helped build a campaign system that paired a bold visual identity with a clear, human tone. The work spanned the brand’s Indy 500 sponsorship and two advertising platforms, “Meanwhile…” and “Don’t Trust Your Uncle”, across live experience, motion, print, digital, and OOH.
- Role
- Art Direction / Design
- Client
- Gainbridge
- Year
- 2019
- Scope
- Motion, experiential, print, digital, OOH
Indy 500
As presenting sponsor of the Indianapolis 500, Gainbridge needed its identity to work at the scale and speed of race day. The system extended across the on-site experience, including environmental branding, a fan pop-up, race-car applications, and trackside touchpoints.
Campaign
Two campaign platforms made the value of annuities feel immediate and culturally relevant. “Meanwhile…” contrasted volatile market headlines with the calm of guaranteed returns, while “Don’t Trust Your Uncle” challenged questionable financial advice with a direct, memorable voice.