PepsiCo
UEFA Champions League Finals
2025
Champions
League
Across the 2025 Men’s and Women’s UEFA Champions League Finals in Munich and Lisbon, I helped shape Pep City, PepsiCo’s global hospitality program, into one cohesive visual system spanning guest experiences, live programming, and brand activations.
As a Senior Designer on PepsiCo’s Global Away From Home team, I contributed to the system’s development and handled much of the production execution across environments, OOH, wayfinding, digital touchpoints, collateral, and the smallest branded details.
- Role
- Senior Designer
- Client
- PepsiCo
- Locations
- Munich / Lisbon
- Scope
- Visual systems, production design, environmental, experiential, OOH, digital, UX/UI
Munich
Pep City hosted PepsiCo guests across three connected moments surrounding the Men’s Champions League Final. Champions Show, Champions Party, and Champions Village each shifted in tone and scale, while a shared visual system kept the complete hospitality journey cohesive.
Champions Show
Champions Show established the event world at its largest scale, carrying the system through the Pep City environment, stage, broadcast moments, guest touchpoints, and the trophy presentation.
Champions Party
Champions Party translated the program into a more social setting, bringing PepsiCo’s brands into one shared environment through pop-ups, food and beverage moments, wayfinding, signage, and detailed production applications.
Champions Village
Champions Village put the brand experiences at the center. Doritos Loaded, Lay’s Kitchen, and Gatorade each retained a distinct identity while operating inside the larger Champions League hospitality system.
Doritos Loaded
Lay’s Kitchen
Gatorade
Lisbon
For the Women’s Champions League Final, the Game Changer Summit adapted the program into a brighter hospitality experience. The shared system carried across tournament branding, brand pop-ups, environmental graphics, food service, and guest communications.
Game Changer Summit
The Lisbon program brought PepsiCo hospitality to the Women’s Final through a distinct market expression, while remaining connected to the same production standards and visual foundation established across the wider Champions League program.